14 Jul
Localeze to add confidence scores for SMB
Localeze is now exposing confidence scores for business listings that can be used to measure how accurate the information is for a particular business.
The scores go from 0-100 percent, and are based on reconciling the information that it sees from multiple profiles. It standardizes the info,deletes multiple entries, and adds criteria such as recent updates, etc.
A company that hasn’t changed any information for eight months won’t be scored as highly as a company that constantly maintains the listing. “Time and frequency are very important,” says Olander. Most active businesses change at least some of their information every month.
Here is a original post.
