Making use of LifeStream and Microblogging in Local Search
All of us are creating fountains of ambient data, from our phones, our web surfing, our offline purchasing, our interactions with tollbooths, you name it. Combine that ambient data (the imprint we leave on the digital world from our actions) with declarative data (what we proactively say we are doing right now) and you’ve got a major, delicious, wonderful, massive search problem, er, opportunity
Again from John’s post, applying the above to the Local Search industry, there is a huge opportunity for companies to incorporate lifestreaming and microblogging in their existing system. Currently, sites like YellowPages.com, CitySearch, Yelp, etc are focused on reviews and ratings left explicitly by their users. But why not aggregate the updates from my social network about the restaurant I am looking at. Web Publishers have started doing this per topic, look at HuffingtonPost topic pages and you’ll see realtime conversations about that topic (summize widget).
So what’s stopping the local guys from innovating here?
